Thursday, April 23, 2009

What Do You and Donald Trump Have in Common?

Ok, you're probably thinking that this is a crazy question. And if you don't own billions of dollars in real estate assets, golf courses and casinos, produce an incredibly successful reality show on NBC, or have a ridiculous comb over, then you probably don't think you have much in common with "The Don!"

So, do you have any guesses as to what you and Donald Trump might have in common?


Well, if you watched last Sunday's episode of The Celebrity Apprentice, you would have seen that you have at least one thing that you have in common...

On the last episode of The Celebrity Apprentice, the celebrities were assigned the task of creating a frozen dinner that was delicious and healthy at the same time. Annie Duke, a contestant on the show, is a world-renowned poker player, who also happens to have a daughter that is allergic to wheat.

(I was able to chat with her via the magic of Twitter to find out this exclusive info. Yes, celebrities will actually respond to you on Twitter! Pretty cool...)

Anyway, Annie Duke came up with the idea to create a meal that consisted of turkey meatballs and gluten-free pasta. When Joe Kernen, from CNBC Squawk Box, asked Annie, "Who would eat gluten-free pasta?", Annie quickly responded with "the people who need gluten-free are people who have wheat allergies or celiac disease." But Joe still seemed skeptical and thought it would taste bad. To make the dish entirely gluten-free, Annie prepared the turkey meatballs with vegetables, instead of bread crumbs. Although her team was reluctant, Annie advocated for the gluten-free meal and the team ended up choosing it after tasting the three dishes Annie cooked.

During the presentation to the executives at Schwan's, Jesse James said, "the gluten-free market is one of the fastest growing segments in the food industry, as more people are developing wheat allergies or things like celiac disease." The Schwan's executive then said, "I like the innovation in it" and "gluten is hot, there is no doubt about it." Obviously, he meant gluten free, not gluten. But we'll forgive him for that little slip-up. As Annie left the board room, she said, "I told you the gluten free would work."

To make a log story short, the gluten-free dish ended up winning the competition. The executives at Schwan's absolutely loved the dish and are even selling it online and in their stores! But more importantly, it put the concept of living gluten-free into the living rooms and kitchens of almost 10 million viewers world-wide! How's that for some gluten-free advocacy!

I've been amazed by all the publicity that gluten-free foods have been getting lately. This is good news for you, as more and more food companies are beginning to see the demand in the marketplace, so that gluten-free foods are becoming more and more prevalent in your local supermarkets.

So, back to the original question, what do you and Donald Trump have in common?

Well, if nothing else, you and "The Don" both know that gluten-free foods are not only healthier, but can taste good too. And as far as Mr. Trump is concerned, that's a winning combination!

If you would like to watch the last episode of The Celebrity Apprentice, the entire episode can be viewed online. The first mention of Celiac starts around the 57:00 minute mark and lasts until roughly the 70:00 minute mark. Enjoy!

Chad Hines

P.S. Don't forget to visit and check out your personalized gluten-free search engine, where search results are customized to fit your gluten-free needs! The search engine is constantly being optimized and updated to ensure that you are getting the best gluten-free search results on the web. Or, click here to watch a quick video demo on how the search engine works to make your life a little easier.

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