Friday, May 1, 2009

Is Starbucks Going Gluten-Free?

You might have heard some rumors lately that Starbucks, one of the world's largest corporations, is going to be offering gluten-free items in their stores.

But are the rumors true?

Absolutely...

A few days ago, Starbucks announced that it will begin selling its first gluten-free pastry in its U.S. stores next month in response to requests from its customers!

The pastry, called Valencia Orange Cake, will be made with seven ingredients which are all 100 percent gluten-free, the company said. The cake will be sold in individually wrapped packages for $2.25 each and will be available beginning May 5th, 2009.

Starbucks said it wanted to offer its gluten-free customers more choices.

"I think one of the things we learned right from the get-go from our gluten-free customers is they can't eat away from home very easily," said Adrienne Knapp, a product manager in the food category at Starbucks. "A cake is actually really hard to find for someone that's a gluten-free consumer."

Starbucks said it has received numerous requests from its customers for gluten-free foods on its mystarbucksidea.com website. The site allows customers to submit ideas for how to improve the company, its drinks and its food.

They will be testing the product in their U.S. stores, and if the product sells successfully, they will gradually introduce the gluten-free pastry into their Canadian stores, and eventually the pastry will be available world-wide.

So starting May 5th, be sure to stroll on down to your local Starbucks and order yourself a gluten-free pastry!

Chad Hines
www.GlutenFreeHero.com

P.S.
Your Global Gluten-Free Social Network is almost ready to launch! Think of it as your personalized gluten-free facebook, where you will be able to interact with other gluten-free individuals from around the world to share recipes, information, videos, blogs, stories and give support to one another. Stay tuned for the official launch that will be taking place in May!

P.P.S. Don't forget to visit www.GlutenFreeHero.com/GlutenFreeSearch and check out your personalized gluten-free search engine, where search results are customized to fit your gluten-free needs! The search engine is constantly being optimized and updated to ensure that you are getting the best gluten-free search results on the web. Or, click here to watch a quick video demo on how the search engine works to make your life a little easier.

2 comments:

  1. WONDERFUL! I can't wait to try it! Thanks for letting us know Chad. I have added a link to the story and added you to my blogroll.

    ReplyDelete
  2. This cake is not available in canada. Can you believe it?
    We had to make our own:

    http://theceliachusband.blogspot.com/2009/05/gluten-free-valencia-orange-cake-not.html

    ReplyDelete